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Search engine visibilityIn January 2003, our book entitled Search Engine Visibility, through New Riders Publishing was released. Our marketing director, Shari Thurow is currently finishing up the 2nd edition, which will be available in early 2006.
How your site appears in search results is important, and guiding your visitors to the most appropriate page on your site is equally important. In other words, a search-engine friendly site is also a user-friendly site. Shari is also the originator of the Search UsabilitySM Analysis. A top search engine position is useless if your target audience does not take desired actions on your web site, which is why both search-engine friendliness and user-friendliness are equally important. Our book addresses both issues. Some of the topics addressed in Search Engine Visibility include:
The book will also have a companion site to assist web designers and search engine marketers. If you would like more information about our search engine marketing book, please fill out our contact form or email the author at sthurow@grantasticdesigns.com.
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Search engine visibility is not merely obtaining top positions in search
results. Rather, search engine visibility is designing, writing and
creating a web site primarily for your site's visitors, and helping
them find what they are searching via the major search engines, directories,
and industry related sites. 